GUBI Launches First Showroom in London
Nestled within an elegant townhouse on a cobblestone street, GUBI introduces its inaugural permanent London showroom, showcasing a century of modern design across four meticulously curated floors. Located at 12 Charterhouse Square, this is GUBI’s first dedicated exhibition space in the UK, offering Londoners the opportunity to explore GUBI’s design world in depth and person.
Opening in Clerkenwell, a pivotal centre for architecture and design in North London, further cement GUBI's presence. Clerkenwell is the preferred location for numerous top-tier architecture firms, interior designers, and industrial designers, boasting a vibrant mix of international brands, renowned European design houses, innovative start-ups, and a lively bar and restaurant scene.
The townhouse layout thoughtfully integrates the building’s existing internal divisions into a series of intimate rooms while preserving period features, including original fireplaces, windows, staircases, and floors.
This historic setting beautifully enhances GUBI’s modern aesthetic, exemplifying the timeless nature of the collection through a series of carefully curated spaces, creating a multilayered vision of contemporary townhouse living.
Ground Floor: Boutique Chic
The ground floor showcases lounge and dining furniture, evoking the sophistication and charm of a boutique hotel across three distinct areas: a lounge, a dining/reading room, and a meeting room. Here, timeless 20th-century lighting designs by creators such as Paavo Tynell and Louis Weisdorf are displayed alongside modern icons, including GamFratesi’s now-famous Beetle and Bat Lounge Chairs, newly introduced Vanity Mirrors, and the Space Copenhagen Private Collection of storage and display furniture.
First Floor: 1970s Style
On the first floor, GUBI House, London invites visitors to experience the relaxed, low-slung lounge atmosphere of the 1970s, featuring a grounding colour palette, an integrated bar, and comfort-driven pieces such as Pierre Paulin’s cloud-like Pacha Lounge Chair and Illum Wikkelsø’s curvy Croissant Lounge Chair. Unique lighting selections include Gianfranco Frattini’s tasselled Model 597, making a bold statement.
Second Floor: Communal and Convivial
The second floor embodies the spirited vibrance and hues of a modern co-working space, coupled with the cosy intimacy reminiscent of a contemporary bistro. This ambience is created through pieces like GamFratesi’s art deco IOI Coffee Tables, Violin and Masculo Dining Chairs, Space Copenhagen’s Moon Dining Table, and Wikkelsø’s strikingly angular V11 Lounge Chair.
Third Floor: Knitted Out For Comfort
The atmosphere at the top of the house shifts to a distinctly bohemian vibe, featuring an eclectic mix from Gabriella Crespi’s Bohemian 72 Collection alongside Weisdorf’s eye-catching Turbo Pendants. Instagram favourites such as Mads Caprani’s sinuous Timberline Floor Lamp and Mathias Steen Rasmussen’s rope-backed MR01 Initial Lounge Chair draw attention, while a cosy living area, outfitted with Pacha Lounge Chairs, completes the inviting space.
