Design Copenhagen - Part II
Posted on June 07 2016
The second part of my visit to Copenhagen to explore the city and visit some of the city's iconic designer brands such as Normann Copenhagen, HAY and ByLassen.
After such an exciting first day in Copenhagen, seeing the sights and experiencing the city life, I could not wait to see what the second day had to offer. It was time to make our way to visit the brands and first on the agenda was Normann Copenhagen at their flagship store at Østerbrogade. I was particularly excited as Normann Copenhagen is one of my all-time favourite Scandinavian brands, there is not an item that they have designed that I do not love.
From the moment the doors of the store opened, we were all mesmerised by the beautiful colours and striking prints on display within. The entire front of this magnificent store was dressed to promote "Daily Fiction" a collaboration between Normann Copenhagen and Femmes Régionales to create over two hundred small designs, injecting luxury into ordinary day to day objects such as scissors, pencil sharpeners, stickers and notebooks just to name a few.
Being ushered away from the excitement of the Daily Fiction collection, we made our way into the main store. As you can see from the images above, this grand space was once a cinema and there are many original features and reminders of its heritage throughout the building. We made our way up to the staging area where the screen was once positioned to meet young and talented designer Hans Hornemann to discuss his latest project of innovative furniture designs called the Ace collection. (Feature coming soon!)
After a mad spending spree and me carrying as much Normann Copenhagen tea as physically possible, it was a short trip through the sunny streets of the city until we reached our second destination, By Lassen. Having featured the brand before in my "Urban Couture: The Natural Beauty" post, I was looking forward to seeing the By Lassen designs up close and personal. Being welcomed by branded cakes, delicious strawberries and prosecco were always going to be the way to our hearts and after a quick styling session (image below) it was time to learn about the history and values of the brand which has helped shape the products that you see today.
Famed for their Kubus designs, it was interesting to witness how this iconic design has evolved and expanded into other collections and products. Each material and finish also gave a new feel to the original design, a particular favourite of mine was the ever so popular brass finish that is dominating home decoration at the moment, which I cannot get enough of. The design that attracted everyone's attention, however, was the Tired Man armchair with soft sheepskin upholstery. This gorgeous chair not only looked great but was all about comfort, a chair that none of us wanted to leave.
Our third and final brand to visit for the day was HAY, located next to the Storkespringvandet (Stork Fountain) on Amagertorv. This characterful store with a stunning staircase centrepiece was full to the bring with fascinating designs ranging from the modern take on sand timers, pens and toys to Scandinavian tables, armchairs and flat screen TVs. We were taken to the store and introduced to the new collection and furniture designs by the team. After asking questions, trying out the pieces for ourselves, we were taken into the minimarket, side rooms to the store that provides an entirely different experience.
Similar to the everyday item designs from Normann Copenhagen, HAY had produced a minimarket, a store within the store that was dressed like an actual convenience store with lines of shelves and even baskets to fill with every day items such as soap dishes, pens, pencils and even toys, a lighthearted and fun way to add character into a space. I could not talk about HAY without mentioning their impressive cushion designs. Catching my eye from afar, I felt myself being drawn towards these bright and fun designs, a collection that I would definitely recommend checking out on their website.
It was such an amazing trip packed from start to finish with amazing locations, brands and people. I want to take the time to thank Amara, Normann Copenhagen, By Lassen and HAY for their overwhelming generosity. being able to learn more about Scandinavian design from some of my favourite designers has been an experience that I will never forget.