NCDA: Eat Darling Eat

Martyn White

Posted on August 26 2020

Eat Darling Eat - the dessert lab that takes on the persona of the delicious treats its visitors consume. 


Located in Hong Kong's Causeway Bay Fashion Walk shopping centre, Eat Darling Eat entices its visitors to do just that. The instantly recognisable dessert lab takes design references and its sweet colour palette from the delicious treats that it serves up, including local favourites, pineapple buns, tong sui and egg tarts. The interiors were designed by Hong Kong-based NC Design & Architecture (NCDA), established in 2011 by architect and professional tailor, Nelson Chow. 

NCDA Designs Eat Darling Eat Dessert Laboratory NCDA Designs Eat Darling Eat Dessert Laboratory NCDA Designs Eat Darling Eat Dessert Laboratory NCDA Designs Eat Darling Eat Dessert Laboratory

Eat Darling Eat offers customers a visual respite from the bustling Causeway Bay that surrounds, providing a moment of calm and fun with whimsical interiors that mirror the imaginative, eclectic menu of delicious treats, allowing one to rediscover classic childhood desserts, with a very contemporary twist. The interior stimulates visual senses with a colour palette that echoes vibrant sugary hues with furniture designs taking on the form of ingredients, all creating a fun and theatrical experience for adults and children alike. 

NCDA Designs Eat Darling Eat Dessert Laboratory NCDA Designs Eat Darling Eat Dessert Laboratory NCDA Designs Eat Darling Eat Dessert Laboratory NCDA Designs Eat Darling Eat Dessert Laboratory

Images courtesy of NCDA 

Yellow tinted glass divides the two levels of the lab. Upstairs a pink lounge with reflective floor and ceiling create an Instagrammable backdrop for customers to take photos and enjoy their desserts. The rounded corners of the lounge soften the presence of the interior while imprinted vivid optical illusions adorn the walls, furthering the curiosity and intrigue which is echoed in the brand's experimental menu. The design studio focuses on creating several destinations for guests to experience, providing a range of furniture designs, from bar stools, booth seating and, lounge areas, in a range of colourful hues to suit every preference. 

For more information on the design studio and the project feature, click to view the official NCDA website. 




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