LDF: Tom Dixon, Multiplex

Martyn White

Posted on September 18 2015

On Friday 18th September, I had the privilege of previewing Multiplex, a pop up department store, created by Tom Dixon. The store is a new concept, focusing on the future of shopping and how we interact in a space. Hosted in the old Selfridges hotel, the space has a beautiful grittiness to it with exposed features from the derelict surroundings. These surroundings combine the departments together, making it feel like a united space rather than a department store. What makes this a department store of the future is the higher interaction between shopper and item. You can see items being made in store or via video link and you can smell and experience different environments all in one place. This is what attracts people back into the stores.

Boskke clear cube planters with exposed soil and rootsBoskke sky planters upside down plant pots on display at MultiplexBosky upside down planter display stand at Tom Dixon MultiplexHaeckles products and display at Selfridges MultiplexHaeckles fragrance chamber at Multiplex Tom DixonLondon Design Festival MultiplexHaeckles products and skincare range  Stone Metal and wooden modern home accessoriesRAF Simmons limited edition cushions SelfridgesResident NZ Lighting at MultiplexResident NZ Melting pendant lightingResident Office desk lampModern marble and copper home accessoriesTom Dixon Multiplex event LondonTom Dixon Form brass art deco teasetTom Dixon MultiplexTom Dixon Lighting London Design FestivalTom Dixon Cog collectionTom Dixon Lighting and Furniture at Multiplex LondonTom Dixon Etch candleholdersTom Dixon Etch Shades pendant lightingTom Dixon Melt lighting silverTom dixon melt pendant lighting copperTom Dixon mirror ball lightingTom Dixon Multiplex 2015Tom Dixon Wingback chair and mirror ball lightingArt work on display at MultiplexTom Dixon Brass plane chandelierTom Dixon talking at MultiplexTom Dixon Brass spun side tables and purple wingback chairTom Dixon Stationary CollectionTom Dixon Trace Pendant LightingTom Dixon furniture and lighting collectionTom Dixon Multiplex eventGlass wood and stone vases on display at Multiplex

Some of the brands showcasing in this space include; Wallpaper*, hosting an array of special events over LDF, Resident, introducing their brand to London all the way from New Zealand, Moo, allowing you to splash colour onto blank canvases, Deliveroo, offering diners a huge choice of food, delivered from surrounding restaurants and Haeckels, giving you an intimate connection with ingredients and environments. To discover more about the Multiplex, visit the Tom Dixon website HERE.

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