Lee Broom: Salone Del Automobile
Posted on April 05 2016
Lee Broom returns to Milan with a very striking and unique concept, "Salone Del Automobile" The must-see multiple location installation.
Known for his incredible products, luxurious displays and striking launches, Lee Broom impressed with his latest release of lighting designs called Optical. Returning to Milan after his outstanding exhibition, The Department Store last year, Broom was present once again with a very different and compact concept called "Salone Del Automobile"
Presented inside his now famed grey and white delivery van, Broom recreated the traditional Italian palazzo in which the new Optical lighting collection was displayed for the public to admire as they walked by. Creating such a unique space has also opened up new opportunities. "While deciding where I should exhibit I thought - what about everywhere?" The van will start its tour in London, driving to Milan where it will move to various locations during Salone Del Mobile, including Brera Design District, Spazio Rossana Orlandi, ZonaTortona, San Gregorio Docet and Ventura Lambrate.
This incredible new collection of floor and pendant lighting sees an expansion into modern design with the striking monochrome striped patterns inspired by early 90's designs, referencing the monochrome graphics of that era. As you walk around the design, the linear pattern changes giving the light a different presence from every angle it is viewed. This beautiful new collection is sure to go down incredibly well in Milan, and I for one cannot wait to see the unique display in person.
Click HERE to view the official Lee Broom website and online store.